Editorial & clinical review policy
Clear writing is useful only if the underlying information is reliable.
Clinical pages are designed around primary sources, explicit review dates and clear separation between explanation and individual medical advice.
Our process
Each page should answer a real user question rather than exist purely for search traffic.
NICE, NHS, professional regulators and medicines guidance are prioritised.
We explain the practical meaning, not just quote guidance.
The site is structured to display named author/reviewer details as the clinical review programme expands.
Changing information is reviewed more frequently than stable background content.
What we avoid
We avoid diagnosing readers, recommending a particular prescription or dose, presenting screening tools as diagnosis, and disguising commercial interests as independent editorial judgement.